ABOUT
I'm a result-oriented design, marketing & technical unicorn with a decade of experience, focused on helping organizations embrace technology, transform digitally, and share their stories using a strategic blend of emerging technologies and traditional mediums. I specialize in crafting compelling narratives for diverse organizations — from large agencies to academic institutions, complex start-ups and not-for-profits, to form relationships between ideas and reality, and methods for improving the connections between people, cultures, and the products they use.
My interests span across the fields of Experiential & Interactive Design, AI & Gamification, Data Visualization, Digital Marketing and Ethics of Technology, which have driven me to create points of interaction for organizations who prioritize diversity, equity and inclusion in their mission, their workplace and their audience. I’m committed to continuous learning, team success and meaningful social impact while working on cutting-edge design innovation and marketing trends.
Creative
Adobe Creative Suite — InDesign, Illustrator, Premiere Pro, After Effects, Photoshop, XD
Figma, Sketch
Autodesk — Maya, 3DS Max, Keyshot
Design & Dev
WordPress (Elementor & Cornerstone), HTML, CSS, JavaScript, WCAG 2.1
Adobe Experience Manager, Webflow, WordPress, WIX
Marketing & Analytics
Google Analytics, Display & Video 360, Search Ads 360, Google Ad Manager, Looker Studio
SemRush, Spyfu, Wordstream
HubSpot, Salesforce, Copper, Mailchimp, Zoho
AI & Integration
Google AI Studio
Zapier, Make, N8N + MCP
Bolt.new, Blackbox, Airtable, UIzard, Recraft
Claude 3.7 Sonnet, Perplexity, Jasper
Leonardo. Stable Diffusion, Napkin
Events & Office
Monday, Jira, MS Project
Word, Excel, Powerpoint, Sharepoint
MS Teams, Zoom Webinars, Pheedloop, Clickmeeting, Ringcentral
TECHNICAL SKILLSET
EDUCATION & CERTIFICATIONS
College & University
University of Wales, Cardiff
B.A. (Hons.) Digital Media
Seneca College, Ontario
Diploma (Hons.) Interactive Media Design
Certificate Programs
Harvard Business School Online
Market Disruption and Strategic Planning for Growth & Innovation
HBX Core: Business Analytics, Economics for Managers and Financial Accounting
Technical Certifications
Google Analytics, DV 360, Search Ads 360, Campaign Manager 360
HubSpot
Content Marketing, Inbound Marketing, Email Marketing, Inbound Marketing Optimization, Digital Advertising, Marketing Hub Software
Work
Experience
We Must
Senior Manager, Product & Marketing
September 2024 — November 2024
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Defined and executed product vision, strategy, and roadmap, aligning with business goals and market trends. Led end-to-end product development, prioritizing features and managing the product lifecycle, achieving user adoption growth of 35% and a 28% increase in revenue.
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Spearheaded the creation and maintenance of a scalable design system, fostering consistency across all user interfaces and reducing design-to-development time by 20%. Integrated branding guidelines into UI/UX frameworks, enhancing brand cohesion & boosting user retention by 15%.
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Designed and implemented a user-centered design strategy to align with product goals and market needs, ensuring seamless customer experiences across digital platforms resulting in a 25% increase in task completion rates. Streamlined the feedback process, reducing iteration cycles by 25%, and ensured alignment between business goals and user needs.
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Monitored and analyzed design performance through key metrics like bounce rate, conversion rate, and time-on-task by conducting A/B and usability tests. Implemented data-driven WCAG 2.1 compliant design changes that boosted conversion rates by 33% and reduced cart abandonment rates by 18%.
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Oversaw product and marketing budgets and optimized resources, leading to a 25% increase in driving campaign success. Led and mentored cross-functional teams, fostering a collaborative environment focused on innovation and growth.
Rogers Cybersecure Catalyst
Web & Interaction Media Design Specialist
October 2019 — March 2024
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Spearheaded the establishment of comprehensive design guidelines, standardized visual UI components and best practices, ensuring brand alignment and consistency across all initiatives, with tools like Figma and Adobe XD, increasing user engagement by 35%.
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Led content marketing initiatives, producing high-quality blog posts, articles, and multimedia content, leading to a 31% increase in website traffic, a 36% improvement in organic search rankings, a 25% increase in conversion rates and a 23% decrease in customer acquisition costs.
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Collaborated on drafting and developing funding proposals and pitches that resulted in investment commitments of $15 million over 5 years from Rogers Communications, $1 million from RBC and $1 million from Mastercard, towards supporting Catalyst initiatives.
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Oversaw the design and implementation of customer-facing chatbot and training materials, leading to a 32% increase in conversions and closing high-ticket sales (net $5.5 million).
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Directed the web design and development process, translating user requirements into logical user flows, storyboards, information architecture, and website mock-ups streamlining the deployment process by 25%. Implemented cross-platform responsive design, boosting mobile traffic by 40%.
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Conducted user research, surveys, and usability testing to understand user needs, behaviours, and pain points, leading to a 25% improvement in user satisfaction scores. Optimized navigation and information architecture flow improving accessibility and usability, resulting in a 30% decrease in bounce rates on the main website and the landing pages.
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Integrated and deployed Google Analytics, SEMrush and Hotjar analyzing user behavior such as time-on-page and scroll depth and addressing pain points that lead to a 15% increase in task completion rates. Conducted A/B testing on design elements, achieving a 12% higher click-through rate on redesigned CTAs.
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Led the development, implementation, and evaluation of communication strategies and assisted in planning, designing, and launching 12 programs that fostered collaboration across individuals, private and broader public sector, and academia, filling over 800 job vacancies in cyber.
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Led event planning, communication, execution, and delivery of events, building an audience of over 19,000 individuals, businesses, researchers, participants, and partners. Managed budgets for web, production and interaction design, marketing & events of up to $3 million while supervising subcontractors and ensuring quality standards.|
Seneca College
Technologist & Course Instructor
June 2018 — August 2019
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Directed the production and curation of print and digital advertisement content for FCAD, resulting in a 20% increase in engagement and program applications under the guidance of the Dean of Studies.
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Mentored students on academic and career-related matters, offering guidance on course selection, portfolio development, internships, and job search strategies, resulting in a 15% increase in student internship placements and job placements post-graduation.
Teaching Assistant
June 2018 — August 2019
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Collaborated with the course instructor to prepare and assess student work for the Interactive Media tools course, impacting 27 students in Fall 2018 and 23 students in Winter 2019 terms, achieving a 85% average student satisfaction rating.
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Provided comprehensive and timely feedback through online and in-person sessions to facilitate course discussions on student assignments, projects, and portfolio development, leading to 17% improved academic grades and better-quality student projects for portfolios.
Sruthika Entertainment
Game Designer
February 2015 — August 2016
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Created and developed the game's concept and designed its gameplay mechanics and features.
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Designed the game's core mechanics, including character movement, combat, AI behaviours, and physics.
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Designed the levels, environments, and gameplay scenarios that players will encounter in the game.
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Collaborated with artists, sound designers, and other team members to ensure the game's visual and audio elements aligned with the design vision.
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Developed the game's story and narrative, including the characters, plot, and dialogues.
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Designed the game's user interface, including menus, HUD elements, and controls.
Jessi Publications
Marketing & Design Lead
October 2016 — December 2017
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Led the creation of educational materials, such as textbooks and workbooks, in line with the Tamil Nadu School State Board curriculum. Managed a team of 10, including graphic, motion & interactive designers, artists, video editors and writers, offering guidance and feedback, and collaborated with subject matter experts to ensure timely delivery of high-quality design work.
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Developed and implemented a style guide and design standards, ensuring consistency across all educational materials and enhancing brand identity. Ensured all educational materials met accessibility standards, making them suitable for a diverse range of learners and enhancing inclusivity, increasing gross sales by 12%.
