MIR SOHAIL ALI
Web Design
Portfolio
10 years experience at the nexus of product, brand, marketing and technology.
Multidisciplinary Designer based in GTA
INTUITIVE
USER-FOCUSSED
Websites
THAT DRIVES ENGAGEMENT
AND AMPLIFIES
Brand Presence
INTUITIVE USER-FOCUSSED
Websites
THAT DRIVES ENGAGEMENT
AND AMPLIFIES
Brand Presence
Type and Year
Complete Website Development Build, UI/UX Design, Deployment and Integration | 2025
Project Details
Outline:
Creating a cohesive digital presence outlining areas and scope of work to attract more sponsors and collaborations.
Challenge:
CERC NEST required presentation under the larger banner of UofT, while maintaining its flair and ops structure as a stand alone entity.
Solution:
Brand and website development integrating components of UofT while ensuring and preserving CERC NEST's unique identity showcasing their research.
Results
The project was completed in Summer of 2025 in collaboration with Randal Boutilier of 12Thirteen Designs Inc. as per the requirements of UofT and CERC NEST teams. It currently doesn't have any significant numerical results.
Client
TMU: Rogers Cybersecure Catalyst
Tye and Year
Complete Website Design, Development & Deployment, UI/UX and Wireframes, Chatbot Development and Integration, Google Analytics Integration, HubSpot, Hotjar, SemRush Integration, Digital Marketing Assets
2019, 2020, 2023, 2024
Project Details
Outline:
Creating a cohesive digital presence outlining areas and scope of work to increase revenue and attract more sponsors and collaborations.
Challenge:
The Catalyst required presentation under the larger banner of Ryerson University (and later TMU rebrand), while maintaining its flair and ops structure as a stand alone not-for-profit entity.
Solution:
Establishment of comprehensive design guidelines, standardized visual UI components and best practices, ensuring brand alignment and consistency across all initiatives.
User research, surveys, and usability testing to understand user needs, behaviours, and pain points, optimizing navigation and information architecture flow, improving accessibility and usability.
Content marketing initiatives, producing high-quality blog posts, articles, and multimedia content. Design and implementation of customer-facing chatbot and training materials.
Results
35% increase in user engagement.
25% improvement on deployment time.
40% improvement in mobile traffic.
31% increase in website traffic.
36% improvement in organic search rankings.
32% increase in conversion rates and closing high-ticket sales (net $5.5 million) through chatbot.
23% decrease in customer acquisition costs.
15% increase in on-page task completion
12% increase in click through rates on CTAs.
Client
Rogers Cybersecure Catalyst: 5 Years of Cyber Impact
Type and Year
Landing Page | 2024
Project Details
Outline:
Creating a landing page report celebrating 5 year anniversary of the organization outlining areas and scope of work to attract more sponsors and collaborations.
Challenge:
Alignment of print and digital report that is cohesive in all elements.
Solution:
Brand, report asset and website development integrating components across digital and print domains, while reflecting the design collateral on content marketing pieces.
Results
Design and development of funding proposals and pitches that resulted in investment commitments of $15 million over 5 years from Rogers Communications, $1 million from RBC and $1 million from Mastercard, towards supporting Catalyst initiatives.
Client
Get My Tee
Type and Year
Complete Website & integrated E-Commerce Platform | 2024
Project Details
Outline:
Creating an e-commerce website with customization platform for the merchandise, secure payment gateways, brand and asset development for deploment and marketing.
Challenge:
Design, development and deployment time for the entire brand and the e-commerce platform was 3 months.
Results
2500+ merchandise customization
integration of secure payment and shipping gateways with real-time updates across Canada and US.
Seamless automation of purchase orders generated and sent to whole sellers for inventory.
$27,000 revenue generated in the first week of deployment.
Client
Govt. of Ontario: Cybersecurity Ontario
Type and Year
Complete Website, Resource designs, E-learning LMS integration | 2020
Project Details
Outline:
Creating an extensive and cohesive cybersecurity resources, development and upskilling platform for the government of Ontario with a comprehensive e-learning LMS platform integration with partner portals.
Challenge:
Extremely large scale design, development and production process with multi-layered approvals hierarchy. It had to also include ease of drag and drop LMS platform for future course designs and deployment.
Results
Over 2000+ users across the broader public sector affiliated to the Government of Ontario. The LMS functionality was designed and deployed on Moodle LMS for ease of future expansion and use.
Over 150 Cyber security education and awareness materials such as videos, tip sheets and articles designed.
Designed the general framework of the Annual Cyber Security Awareness Month campaign that supports include planning advice, sharing of campaign materials, and assistance with feedback collection and campaign analytics.
Client
Rogers Cybersecure Catalyst: Simply Secure
Type and Year
Complete Website, Resource designs, E-learning LMS integration | 2019
Project Details
Outline:
Creating a microsite to address the growing need for accessible cybersecurity resources with comprehensive e-learning modules.
Solution:
Simply Secure offers the highest-quality resources and training that SMBs need to drive the cybersecurity of their organizations. These resources and training are designed to help SMBs become more cybersecure and turn their cybersecurity into a competitive advantage and positive differentiator.
Results
Creation of a suite of workshops and resources that included an extensive program handbook outlining industry best practices, 9 e-learning modules, 5 quick reference tip sheets, 3 cohesive industry led workshops.
It saw a positive impact across 450+ SMBs linked and affiliated to 7 organizations including Scale-up Institute RAP Toronto, Toronto Region Board of Trade, Brampton Innovation District, Ryerson Venture Zone, RIC Centre, Magnet, George Brown College.
Client
Orion Dental
Type and Year
Complete Website, Marketing and Process Automation | 2019
Project Details
Outline:
Develop a professional, user-friendly website outlining services, team, and facilities, ensuring the website is mobile-responsive and optimized for various devices. Integrated features like online appointment booking and patient communication inline with compliance with healthcare privacy standards and accessibility guidelines. Inclusion of blogs and testimonials.
Challenges:
Balancing comprehensive information with a clean, easy-to-navigate design, while differentiating Orion Dental in a competitive local market, ensuring website security and privacy compliance aligned to the healthcare sector standards.
Solution:
Designed a modern, visually appealing website with clear calls-to-action, that is optimized and responsive for multi device user experience. Integrated automated online booking and contact forms to streamline patient interactions.
Results
45% increase in website traffic within 6 months post-launch.
Achieved top 3 positions for key local keywords SEO rankings such as "dentist in [City]" within 3 months.
60% growth in online appointments with monthly bookings rising from 50 to 80 within 4 months.
35% increase in patient inquiries from an average of 20 to 27 inquiries per week.
Estimated increase in new patient revenue by 20% over the first 6 months due to improved visibility and engagement.
Client
Aurora Family Dentistry
Type and Year
Complete Website, Marketing and Process Automation | 2019
Project Details
Outline:
Develop a professional, user-friendly website outlining services, team, and facilities, ensuring the website is mobile-responsive and optimized for various devices. Integrated features like online appointment booking and patient communication inline with compliance with healthcare privacy standards and accessibility guidelines. Inclusion of blogs and testimonials.
Challenges:
Balancing comprehensive information with a clean, easy-to-navigate design, while differentiating Aurora Family Dentistry in a competitive local market, ensuring website security and privacy compliance aligned to the healthcare sector standards.
Solution:
Designed a modern, visually appealing website with clear calls-to-action, that is optimized and responsive for multi device user experience. Integrated automated online booking and contact forms to streamline patient interactions.
Results
63% increase in website traffic within 6 months post-launch.
Achieved top 3 positions for key local keywords SEO rankings such as "dentist in [City]" within 5 months.
54% growth in online appointments with monthly bookings within 4 months.
30% increase in patient inquiries with an estimated increase in new patient revenue by 25% over the first 6 months due to improved visibility and engagement.